Service
Get an AI commercial made for you. In film quality.
Anyone can operate a generator. Advertising that works needs an idea, timing and taste: AI spots, brand films and product videos from a filmmaker, produced with a real film team in Vienna.
The Difference
Generate it yourself or have it made?
AI video generators deliver clips, not advertising. A commercial that sells needs an idea, brand consistency across every shot, editing rhythm, sound design and color grade. The generator is only the camera; the difference is who operates it.
- Idea Concept instead of prompt Script, storyboard and look development, just like a classic commercial production.
- Brand Consistency in every shot Product, characters and brand world stay stable across the whole spot — the hardest discipline of generative production.
- Finish Edit, sound & grade Post-production under one roof until the spot is broadcast-ready: TV, cinema, social.
- Craft 10+ years of film production Produced with the Filmspektakel team, whose sports work earned two Sports Emmy® nominations in 2026 (real camera, not AI).
Costs
What does an AI commercial cost?
Honest answer: significantly less than a comparable live-action shoot, because set, cast, location and travel disappear — but it is not mass content at generator prices. Four factors drive the effort:
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Factor 01
Length & formats
A 20-second spot in one format is different from a campaign with cutdowns for TV, YouTube and 9:16 social.
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Factor 02
Number of scenes
Every scene is curated and directed, not rolled. More worlds means more directing work.
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Factor 03
Brand & character consistency
A stable product and recognizable characters across the whole spot are the most demanding part of generative production.
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Factor 04
Sound & post-production
Sound design, music, edit and grade decide whether it is advertising or a clip.
Send idea + framework, estimate usually within 24h · no obligation
Examples
This is what AI spots look like when a film team builds them.
Four self-initiated spec spots as proof of concept, fully generative. The brands shown are not clients.
All cases with making-of: AI commercial examples AI film production in detail
FAQ
Frequently asked questions
- What does it cost to have an AI commercial made?
- Significantly less than a comparable live-action shoot, because set, cast, location, gear and travel disappear entirely. The concrete price is driven mainly by four factors: the length and number of scenes, the consistency demands (a recurring character or a product that must look exactly right is considerably more work), the number of format versions, and sound plus post-production. Instead of a flat rate that wouldn't fit your project anyway, I work with a budget range: you name the goal and a rough range, and I tell you honestly what's realistic within it. You usually get a first assessment within 24 hours.
- Why have it made instead of generating it yourself?
- Generators deliver clips, not advertising. The tools are more accessible than ever, but the effort isn't in the generating; it's in the idea, dramaturgy, brand consistency across many shots, edit, sound and grade: classic film craft. On top of that comes the reject rate: for our Manner spec, prompting alone took about six hours for 40 seconds of film, and the viral Kalshi spot at the NBA Finals needed 300 to 400 generations for 15 usable clips. The generator is only the camera; the difference is made by whoever operates it. For social experiments doing it yourself is often enough, for brand communication with media budget behind it rarely.
- What kinds of AI commercials are possible?
- Spots for TV, cinema and social media; AI brand films that stand for a brand rather than sell a product; AI product videos that show products in scenes that would be impossible in reality; and concept films. All fully generative or hybrid, combined with real footage, in every format from 16:9 for YouTube through 9:16 for Reels and Stories to short cutdowns for paid ads. AI is strongest exactly where a live shoot would be expensive or impossible: exotic locations, historical settings, product worlds that don't physically exist yet. Where real closeness and emotion matter, the hybrid approach is often the best choice.
- How fast is an AI commercial finished?
- A compact social spot is often ready in one to two weeks depending on scope, a more elaborate commercial with many scenes and high consistency demands takes correspondingly longer. Generative production is fundamentally faster than a live shoot because shoot days, locations and travel fall away, and the time gained flows into concept, curation and polish, exactly where the difference between random AI clips and real advertising is made. The process has two fixed feedback rounds so the result lands without endless individual requests blowing up the timeline. You get the realistic schedule for your project with the first assessment, usually within 24 hours.
- Does this also work for small budgets?
- AI production makes imagery affordable that used to require a big budget, and that's its greatest strength. Because set, cast and travel fall away, the budget shifts from logistics to creativity. No project is too small for an inquiry: after the idea and a rough range, I tell you honestly what's realistic in which budget and where AI saves the most compared to a live shoot. For very lean projects there's also the hybrid middle path: concept and key shots from the pro, ongoing social variants made in-house. That keeps quality high where it's visible.
Guides
Know more before you ask.
And… Action
Your product. An image world it deserves.
peter@filmspektakel.at · Reply usually within 24h · Vienna & remote