Examples & Making-ofs

AI commercial examples where I show my cards.

Most example lists show other people's videos. Here you get four spec spots from my own AI film production, with tools, production times and learnings from my LinkedIn breakdowns, plus industry examples from Coca-Cola to Vodafone for context.

Case 01 · Spec

Manner: a spot in ten hours

A tribute to Austria's finest snack, fully generative, clearly declared as unofficial fan art. The process: concept and script refined with ChatGPT, scene stills generated with Nano Banana Pro, every shot animated with Kling 2.6 (about six hours of prompting and generation alone), voice-over and sound via Artlist, edit and sound design in Premiere Pro.

The learning: the speed is real, the context matters. A free spec with no client, no feedback loops and no brand guidelines is the prototype. A client project is calculated differently: consistency, revisions, rights.

≈ 10 hoursKling 2.6Nano Banana ProArtlistPremiere Pro

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Still from the Manner AI spec spot — Spec spot · not commissioned · the brand is not a client

Case 02 · Spec

Porch: the parody where nothing is real

A high-end car commercial without a car: not the Alps, not the vehicle, not even the "making-of mistakes" are real. The joke lives in the deliberate hallucinations, from the UFO to kitchen faucets as exhausts and the intentionally misspelled "PORCH". Base images with Nano Banana 2, animated with Kling 3.0.

The learning: making AI look convincing is getting easier. Directing it deliberately, even making it fail on purpose, is directing work that takes storytelling, patience and countless iterations.

SatireNano Banana 2Kling 3.0Fake making-of included

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Still from the Porch AI spec spot, a fully generative car parody — Spec spot · satirical parody · no brand cooperation

Case 03 · Spec

Pippin: consistency as a system

A coming-of-age film for the world's most mundane product, a garden hose, submitted to the Runway Big Ad Contest. The consistency trick: generate the same house from exactly the same camera perspective across the decades (80s, 90s, 2020s), use the hero frames as start and end frames for time-lapse transitions, and only change the subject in the foreground.

The learning: brand consistency is not born in the prompt but in the system. Plan your continuity like an editor and you get sequences instead of clips.

Runway Big Ad ContestLocked-off perspectiveTime-lapse transitions

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Still from the Pippin AI spec spot: a suburban house through the decades — Spec spot · contest submission · fully generative

Case 04 · Spec

IKEA: a two-minute love story, one person

A small love story in two minutes, fully generative, built by one person: a laptop, a few tools, a few long nights. Images with Nano Banana 2, motion with Seedance 2. When the astronaut's voice drifted between shots, the workaround: export the dialogue, run it through Artlist's speech-to-speech generator, drop it back into the edit.

The learning: the idea is 90 percent of the work. A clean script beats any tool, and character and voice consistency remain the bottleneck that craft solves.

2 minutesSeedance 2Nano Banana 2Artlist speech-to-speech

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Still from the IKEA AI concept film — Spec spot · independent concept · not commissioned by IKEA

Toolkit

The tool stack behind the four spots

Not an affiliate list, not a “top 10 generators” ranking: these are the tools the four spec spots above were actually made with, sorted by job. As of July 2026 – in this field statements age in months, not years.

Visual worlds and scene stills

Nano Banana Pro / Nano Banana 2 are our standard for stills: scene images, reference frames and consistent sets. The workflow matters more than the tool: the visual world is built as a series of stills first, then animated. Generating video directly burns iterations in the most expensive step.

Animation and video

Kling 2.6 and 3.0 are our workhorse for image-to-video: the Manner spot was animated entirely with it, the Porch parody with Kling 3.0. Strengths: motion quality and controllability via start frames. Seedance 2 powered the IKEA film, where longer, emotional shots were needed. Runway we use for individual editing features, and because its contest ecosystem (our Pippin spot ran in the Big Ad Contest) is a good barometer for the state of the art.

For context on the big names: Google Veo 3 showed with the viral Kalshi NBA Finals spot what the vignette style can do, and Sora opened the debate with the 2024 Toys’R’Us brand film. Both examples with sources are further down on this page.

Sound, voice, music

Artlist covers voice-over, music licensing and sound design for us. One trick from practice: in the IKEA film the astronaut’s voice drifted between shots. The fix was Artlist’s speech-to-speech generator: export the dialogue, run it through, drop it back into the edit. Voice consistency remains one of the real bottlenecks.

Script and edit

ChatGPT is a sparring partner for concept and script, but replaces no idea. Editing, mixing and finishing happen classically in Premiere Pro: cutting rhythm, sound design and color are craft no generator ships with.

What no tool solves

After four fully generative films the ranking is clear: the idea beats every model update. Brand consistency is built in systems (locked-off camera perspectives, reference stills, start and end frames), not in prompts. Rights and licensing remain project work. And taste cannot be subscribed to. Which is exactly why the tool question is the least important question in an AI film production – what a production costs is in the cost guide.

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For Context

Even the giants are learning: from Coca-Cola to Vodafone.

The world's best-known AI commercial example: in 2024 Coca-Cola remade its iconic Christmas ad "Holidays Are Coming" entirely with generative AI, produced with three specialised AI studios on models like Leonardo, Luma and Runway. Reactions were split: gliding truck wheels and eerily smiling people drew broad criticism. The 2025 version turned out noticeably better, with a clear recipe: less unguided generation, more curation and craft.

Which is exactly the lesson of this page: the tool doesn't make the spot. Whether global brand or mid-size company, the difference between "AI slop" and advertising lies in concept, consistency and post-production.

Sources: The Decoder · Hollywood Reporter · Marketing Week

Three more AI commercial examples from the industry

Kalshi · USA 2025

The viral Veo 3 spot of the NBA Finals

Prediction market Kalshi ran a fully AI-generated spot in the YouTube TV stream of the June 2025 NBA Finals: made with Google Veo 3 by creator PJ Accetturo, roughly 300 to 400 generations for 15 usable clips, prompting costs under 2,000 dollars, over 3 million views within a week.

Sources: NPR · Hollywood Reporter

Toys’R’Us · USA 2024

The first brand film made with Sora

“The Origin of Toys’R’Us” was the first major brand film made with OpenAI’s Sora, produced with agency Native Foreign and premiered at Cannes Lions 2024. Reactions ranged from awe to “eerie”: a lesson that technology alone doesn’t create brand warmth.

Sources: Marketing Dive · Engadget

Vodafone · Germany 2024

The German quality benchmark

“The Rhythm of Life”, directed by Sebastian Strasser, was Vodafone’s first fully AI-generated commercial: every image and every person AI-created, refined by around 30 people in post-production at Lipstick Berlin. It was widely seen as a quality benchmark, in direct contrast to the criticised Coca-Cola spot.

Sources: slashCAM · Campaign Germany

Peter Jablonowski

AI filmmaker from Vienna, over ten years of film craft. Produced with the team at Filmspektakel, whose sports work earned two Sports Emmy® nominations in 2026 (real camera, not AI). More about me

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Client project · Google review

“He took the time to understand our company, our brand, and a very technical capability offering, then turned that understanding into a creative concept that was remarkably accurate from the start. He just got it.

The final result was outstanding: creative, visually impressive, professionally executed, and perfectly aligned with our brand. It’s rare to find someone who can combine strategic understanding with such a high level of creativity, but Peter does exactly that.”

★★★★★ ACS Motion Control · September 2026 Read the review on Google

Client project · Google review

“Working with Peter Jablonowski on an AI video project for HOERBIGER was outstanding. What impressed us most was his incredible pace, his pragmatic approach and his ability to turn ideas into high-quality results in the shortest possible time.

Peter is exceptionally good at combining the possibilities of AI with creative excellence and a well-founded understanding of corporate communication.”

★★★★★ Tobias Steger · AI video project for HOERBIGER · September 2026 · translated from the German original Read the review on Google

Send me your idea and a rough framework. You will usually get an honest assessment within 24 hours — from me personally.

Prefer email? peter@filmspektakel.at · Reply usually within 24h · Vienna & remote across DACH

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