Get an AI commercial made for you. In film quality.

Whether you call it an AI commercial, an AI spot or an AI ad, AI commercial production follows the logic of a classic commercial.

Generative image and video models replace camera, set and location; concept, direction, edit and sound remain craft. Here is how a spot is made, what drives the price and how it is labelled.

1 · The pipeline: from brief to master

Briefing and concept. We define goal, audience and channels. Concept and script go to you for approval before the first frame is generated.

Style frames. Every shot is first designed as a still: look, light, characters, product. You approve the style frames, and they become the reference for production.

AI production. The approved style frames are animated with image and video models. Character and product references keep the same faces and the same product in every shot. Each scene is generated in several takes, and I select the best.

For the Klassenlotterie spot, for example, the style frames came from Nano Banana 2 and the motion from Seedance 2.5.

Edit, sound and finishing. Edit, compositing, grade, voice-over, music and sound design work as in any post-production. Logos, legal copy and on-screen text come from your original files as graphics instead of being generated.

Finally, the versions: 16:9, 9:16 and any other format you need.

2 · What drives the cost

Generating images costs little. What you pay for is the work of the people who direct, select and finish them. The main cost drivers:

• Consistency. Characters or a product that must look exactly the same across many shots need reference images and many iterations. This is the biggest price driver.
• Number of scenes. Scenes cost money, not seconds: every scene means its own generations and its own rejects.
• Formats and versions. Each additional format means editing and often new generation work.
• Sound. Voice-over, music, sound design and the mix.
• Late changes. Changing a finished shot means new generations. Approving the look at the style-frame stage avoids that.

An AI commercial of 20 to 30 seconds plus a vertical version starts at €5,000 net; technical and explainer films start at €7,000 net. Prices, packages and all cost factors →

3 · Labelling

Since 2 August 2026, the transparency obligations under Article 50 of the EU AI Act have applied.

Whether and how an AI commercial has to be labelled depends on its content and where it runs, so we settle it before production starts: a label in the picture, a notice where the spot runs, or both.

On request, I document the models used. In the YouTube spot for the Austrian Klassenlotterie, the label “KI-generiert” (AI-generated) appears in the picture at the start, with the scope agreed with the client.

This is not legal advice. Labelling and approvals in detail ↓