Peter Jablonowski DE Start a project

Client project · SGO Business School · Executive education · Zurich · 2026

How does further education fit into a full calendar?

Still from the SGO trailer: a blue block reading “Individuelle Begleitung und Beratung” (individual support and guidance) has locked into a weekly calendar of coloured blocks.
3D animation and AI scenesIn German

Call sheet

Client
SGO Business School, executive education in Glattbrugg near Zurich, Switzerland
Brief
a trailer that plays before the school’s information evenings
Format
84 seconds, 16:9, no voice-over, in German
Production
3D animation in Blender, AI scenes, real footage and graduation photos
Delivery
October 2026
Team
Peter Jablonowski with Filmspektakel, Vienna

The brief: make people want to learn before the first word is spoken

SGO Business School presents its programmes at information evenings. Before the talk starts, a trailer plays. It works without a voice-over and has to get three of the school’s promises across:

  1. Individual support and guidance

    „Individuelle Begleitung und Beratung“

  2. Focused rather than fixated

    „Fokussiert anstatt fixiert“

  3. A nationally and internationally recognised certificate

    „National und international anerkanntes Zertifikat“

Everything that matters is in the picture.

The idea

A packed weekly calendar, and suddenly everything fits.

Appointments fall into a weekly calendar like Tetris blocks and lock into place. Three blue blocks, the SGO, slot in so that in the end everything works out.

  1. A woman sits at her monitor late in the evening, stressed. The camera flies into her screen, right into the calendar, and the first block locks into place.

  2. At her laptop, coffee in hand, she is more relaxed. The second block finds its place: „Fokussiert anstatt fixiert“.

  3. The certificate handover itself becomes the third block. Then real graduation photos from the school drop in as a collage, ending on the claim „Aufbruchstimmung. Jeden Tag.“ (a fresh start, every day).

Production: a 3D calendar, AI scenes and real photos in one film

The calendar and the blocks are 3D animation made in Blender. That keeps grid, type and colours exact in every frame, which AI image models can’t reliably do with a precise calendar grid.

The scenes at the monitor and at the laptop are AI-generated from a character reference, so the protagonist looks the same in both. The first and last frame of each clip are matched to the 3D scene, so the camera flies from the screen into the calendar without a visible cut.

The film opens on the title slide of the information evening and moves on from there into the trailer. The certificate handover is real footage, and the collage at the end shows real graduation photos.

From the SGO trailer: a woman sits at her monitor in the evening, stressed, the weekly calendar on screen, above it the question “Du suchst eine Weiterbildung, die zu Dir passt?” (looking for a course that suits you?) AI-generated
Any second now, the camera flies into the screen and into the calendar.
From the SGO trailer: a certificate handover in front of applauding course participants, with a view over Zurich behind them. Real footage
The certificate handover, just before it becomes the third block.
From the SGO trailer: real graduation photos drop in as a Tetris collage above the words “individuell, praxisnah, wertvoll”. Real photos
At the end, real graduation photos, block by block.

Result

A calendar in which everything fits in the end.

And a client who looked forward to every call:

“TOP collaboration and result! Peter kept every commitment, and I looked forward to every single one of our calls... everything clicked right from the start 😀👍”

Frank Pohl · SGO Business School · Google review · October 2026 · translated from the German originalRead on Google

Shot list
  1. 0–7 sTitle slide of the information evening, then the question “Looking for a course that suits you?”
  2. 8–11 sThe protagonist at her monitor, flight into the screen
  3. 11–19 sBlock 1 falls, locks in and turns blue: individual support and guidance
  4. 20–26 sAt the laptop with coffee, back into the calendar
  5. 27–31 sBlock 2: focused rather than fixated
  1. 33–41 sCertificate handover, the image becomes the third block
  2. 42–47 sBlock 3: a nationally and internationally recognised certificate
  3. 48–61 sThe calendar turns the page: individual, practical, valuable
  4. 62–74 sCollage of real graduation photos
  5. 75–84 sLogo and claim “Aufbruchstimmung. Jeden Tag.”
from €5,000 netInquire