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Client project · Österreichische Klassenlotterie · Vienna · 2026

How do you advertise a lottery with AI images?

End frame of the Austrian Klassenlotterie YouTube spot: a couple toasting on a terrace, with the player-protection bar below.
16:9YouTube spotAI-generated
End frame of the Shorts version in vertical format: the same scene, regenerated for 9:16, with the player-protection bar.
9:16ShortsAI-generated

The brief

A 20-second spot for YouTube and a Shorts version, structured as specified by the media agency: chance, participation, call to action.

The tone: calm, dry, elegant, with a wink. The frame: gambling advertising with precisely agreed wording, mandatory notices and a player-protection bar.

Project call sheet

Client
Verband der Klassenlotterie-Geschäftsstellen (association of Klassenlotterie sales offices), Österreichische Klassenlotterie
Formats
YouTube spot 20 s, 16:9 · Shorts 15 s, 9:16 · both in German
Labelling
label “KI-generiert” (AI-generated) at the start of the spot, scope agreed with the client
Voice
synthetic, not modelled on any real person
Tools
Nano Banana 2, Seedance 2.5, Gemini 2.5 Pro TTS, HyperFrames, Premiere Pro
Team
Peter Jablonowski with Filmspektakel, Vienna

The idea

“Die gute Chance” (the good chance): three everyday chances in Vienna that are practically zero.

  • A parking space in Vienna’s 1st district
  • A seat on the U-Bahn
  • A table at a Heuriger, a Viennese wine tavern

The spot sets the Austrian Klassenlotterie against these everyday chances, with wording and mandatory notices exactly as agreed with the client.

Two fictional characters carry the spot, in a warm Vienna with a 35 mm film look.

Production: AI commercial with labelling and a Shorts version

  1. Style frames

    Six style frames with Nano Banana 2, plus character references so that both characters look the same in every scene.

  2. Moving image

    The scenes were made with Seedance 2.5 in reference mode, in 1080p at 24 fps. From several takes per scene, I picked the best ones.

  3. Voice and sound

    The voice comes from Gemini 2.5 Pro TTS and is not modelled on any real person. Plus music, ambience and sound design, mastered to YouTube loudness.

  4. Graphics as code

    Inserts, counter and mandatory notices are built as a HyperFrames composition: exact wording, a frame-accurate counter, notices that stay legible on a phone. Finishing in Premiere Pro.

  5. Vertical format

    For the Shorts, I regenerated the scenes in 9:16 instead of cropping the landscape version.

From style frame to final shot

Approval happens on the style frame. The final shot keeps the composition, light and characters that were approved.

Final AI shot of the same set-up in the Heuriger garden: tables, light and guests as in the style frame, the couple in motion.
Style frame: a couple standing in front of the full tables of a Heuriger garden.
AI-generated
Client projectKlassenlotterie · style frame for approval → final shot

Heuriger garden: tables, light and guests as in the style frame. In the final shot, the two characters carry the scene on naturally.

Vertical format: regenerated instead of cropped, so both characters stay in the frame.

Result

A spot that handles gambling advertising with a wink and meets every mandatory requirement exactly: labelling, wording, player-protection bar.

“AI production of the highest standard and a very pleasant collaboration: fast, hassle-free and professional – highly recommended!”

Constanze Stampfer · Google review · October 2026 · translated from the German originalRead on Google

Shot list

YouTube spot, 20 seconds

  1. 0–3 sParking space in the 1st district, label “KI-generiert” (AI-generated) top right
  2. 3–6 sSeat on the U-Bahn
  3. 6–9 sTable at the Heuriger
  4. 9–14 sNumber card with mandatory notice
  5. 14–16 sBalcony
  6. 16–20 sA toast on the terrace, end frame with call to action and player-protection bar

Shorts, 15 seconds

The same scenes, regenerated in vertical format and condensed to 15 seconds.

from €5,000 netInquire