Peter Jablonowski DE Start a project

Client project · ACS Motion Control · Semiconductors · USA · 2026

How do you show a capability nobody can see?

Still from “The Path”: a black horse gallops across a glass bridge between towers at night, a glowing red line in its wake.
Fully AI-generated

Call sheet

Client
ACS Motion Control, controllers and drives for precision motion in semiconductor manufacturing, USA
Brief
show two capabilities: advanced packaging and LearningBoost
Formats
two teasers, 34 and 39 seconds, 16:9, for LinkedIn
Production
fully generative, several image and video models
Labelling
fully AI-generated, stated as text next to the player, no label in the image
Delivery
end of August 2026
Team
Peter Jablonowski with Filmspektakel, Vienna

The brief: advanced packaging and LearningBoost in around 30 seconds each

ACS builds controllers and drives for precision motion in semiconductor manufacturing. Two capabilities had to become clear in around 30 seconds each, for a specialist audience on LinkedIn.

  1. First, advanced packaging, with the message

    “Proven in the Front End. Ready for Advanced Packaging.”

  2. Second, LearningBoost, an AI-based control algorithm:

    “Learns and Adapts”

Neither of them can be filmed.

The idea

Two films, one hero, one visual world.

The hero is a black horse, the knight from the ACS emblem. The glowing red line from the logo becomes its path of motion.

  1. In “The Path” the horse builds a new city district with every leap, layer by layer. In the end the whole city turns out to be a chip package with stacked dies.

  2. In “Solid Ground” the line draws the path ahead of the horse and swerves around disruptions, earlier and tighter each time. Finally the learned path draws the emblem into the city.

Production: fully generative AI teaser in 16:9

First a storyboard with style frames, approved by ACS. Then fully generative production across several image and video models.

Editing, compositing, motion design, grading, music and sound design were handled as in any post-production.

From “The Path”: a glowing glass grid above a construction site at night. AI-generated
The world grows with every leap: a glass grid above the construction site.
From “The Path”: seen from above, the city turns out to be a chip package with stacked dies. AI-generated
The reveal: the city is a chip package.
From “Solid Ground”: the learned S-curve over an intersection, seen from above. AI-generated
The learned curve, seen from above.

Result

Two data-sheet terms became a story with a hero, a place and a reveal.

And a client who recognises the technology in the images:

“[…] He took the time to understand our company, our brand, and a very technical capability offering, then turned that understanding into a creative concept that was remarkably accurate from the start. He just got it. […]”

ACS Motion Control · Google review (company account), excerptRead on Google

Shot list

The Path

  1. 0–2 sHooves in the rain, the red line lights up
  2. 6–9 sA leap in front of neon light
  3. 10–14 sGlass grid above the construction site, the city grows with every leap
  4. 25–30 sReveal, the city as a chip package with stacked dies

Solid Ground

  1. 4–7 sThe line swerves around a pothole, the horse follows it
  2. 20–22 sAerial shot, an S-curve across the intersection
  3. 26–31 sThe learned path draws the knight emblem into the city
from €7,000 netInquire